Financial Times: Technology: Wanted: toolkit for global job ads: “Shell, the multinational oil giant, had a multilateral problem.”
Published: September 28 2004
Shell, the multinational oil giant, had a multilateral problem.
It recruits across 145 markets worldwide and was having difficulty in creating a consistent global brand strategy. The scenario will be familiar to anybody in recruitment advertising. The company briefs the agency, which creates the ad, which goes back to the client for modification and approval and then back to the agency… and so on. It used to take 10 days and each market did its own thing.
Why, thought Navjot Singh, Shell’s global marketing manager, can’t we create an internally consistent advertisement in a few minutes? The answer was a website, created by Shell in conjunction with the web consultancy Adtool and the agency JWT, which hosts an ad creation toolkit accessible by every Shell office worldwide.
The kit is essentially a mix-and-match ad template. The result is an ad in five minutes which reinforces the global brand and saves time and money – about £750,000 a year, Singh estimates. It paid for itself in seven months. It also means that Shell need only employ one ad agency – JWT – for brand management. The tool is used for recruiting staff at every level apart from the most senior executives. Currently it operates only in English, but other languages are in preparation.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
