Nov 1st, 1994
by John Donovan.
Article being added to our Online Archive
Debrief: SHELL STOLE INTELLECTUAL PROPERTY, ALLEGES DON
November 1994
SHELL UK OIL is being sued for over £350,000 damages for alleged use of promotional ideas without permission or, in some cases, payment. In a writ issued at the end of September, Bury St Edmunds-based sp consultancy Don Marketing accuses Shell of repeatedly using ideas put to it speculatively and in confidence. Don cites Shell’s July ’94 “Now Showing” promo and a Nintendo promo in 1993 – the latter the subject of a previous writ served last April and settled out of court by Shell for “a substantial sum”. read more
shellplc.website and its sister non-profit websites
royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and
shell2004.com
are owned by
John Donovan. There is also a
Wikipedia feature.
Nov 1st, 1994
by John Donovan.
ARTICLE ADDED TO OUR ONLINE ARCHIVE
Incentive Today EDITORIAL
Nov/Dec 1994
SHELL SHOCK
IT HAD TO HAPPEN – although it would be naive to think that it hasn’t happened before because out-of-count settlements have usually kept the quarrel well out of the industry’s gaze. An agency is to sue its client not, as I say, for the first time, but the issue is one that is close to the heart of all marketing consultancies: the agency claims that the client has stolen (let’s not beat about the bush) promotional concepts which were presented by the agency speculatively and confidentially. read more
shellplc.website and its sister non-profit websites
royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and
shell2004.com
are owned by
John Donovan. There is also a
Wikipedia feature.