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Shell Retail and the future of energy services

Essential Retail sits down with David Bunch, global VP of Shell Retail to learn how the mobility services provider is innovating its traditional petrol forecourt model using technology.

Published: 09:32:05 on the 16th Aug 2017: Author: Caroline Baldwin

 

In recent years, the food retailers have had to adapt to changing consumer habits of convenience shopping. And Shell is no different, seriously stepping up its game to improve its ‘food for later’ offering, to ensure petrol stations are no longer known for their wilting bunches of flowers and rows of Ginsters pasties.

“We’re improving our ‘for tonight’ offer, and it’s been a big change, to be quite frank the thought of stopping at any petrol station and getting something to eat for the family, or maybe a bottle of wine, would never have even crossed my mind,” says David Bunch, global VP of Shell Retail. “It was crappy coffee and a Mars bar – all of your guilty treats, the salts and sugars.

“Now we’re improving the sophistication of the offer, we’re partnering with a number of brands and doing a lot of development ourselves to fulfil this mission of ‘food for later’,” explains Bunch, who has worked within Shell’s retail division for 20 years, so has certainly seen a big change in the retailer’s offering. The retailer now partners with Waitrose, Budgens and Costa in the UK, while it has also developed its own brand ‘Deli To Go’.

FULL ARTICLE

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