The television ad stated that natural gas was “the cleanest of all fossil fuels.”
This is the second time in 2017 that Dutch advertising authorities have sought to punish the oil and gas industry with Statoil reprimanded for claiming gas to be “clean energy” and “low emissions fuel” in June.
The Dutch Advertising Code Authority stated that the term “cleanest fossil fuel” was not in line with the MRC (the Dutch advertising code).
Friends of the Earth Europe co-filed the complaint.
Paul de Clerk of Friends of the Earth Europe, said: “This clear ruling by the advertisement standards board is of great importance. Time after time we see how oil and gas companies are misleading citizens and politicians.