Article by former Royal Dutch Shell exec Paddy Briggs: Shell’s Brand shame
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.Paddy
Did you also notice the L&P bottle on the outskirts of Paeroa – a real historical monument to NZ’s world famous drink Lemon & Paeroa. The bottles you buy in the local dairy look nothing like this one!
Perhaps you also notice some interesting old cars on the road filling up at this old Shell station … Ford Cortina Mark 1/2 and Zephyrs not to mention the venerable Aussie Holden 202 cubic inch!
Perhaps a miss by Shell Marketing as I must say in the urban centres like Auckland, Hamilton, Tauranga which I frequent look similar to most other Shell Stations in the world – ie. the latest brand image …
These hick towns like Paeroa are perhaps museums for the tourists??!! It also has an old mine halfway to a nearby small town called Waihi and a lot of pioneering memories … aahhh nostalgia …
Cheers and enjoy touring my homeland – remember the World Cup is ours in 2011! Go the All Blacks!
goblok
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
MORE DETAILS:
A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
Goblok
I enjoyed the L&P but Mrs B was less then enthusiatic! We loved New Zealand and I was very well behaved in not mentioning more than once a day that I was at the Millennium Stadium for France v the Blacks!
God’s own country … mmm … well there aren’t too many better!
Best
Paddy
Dear Sir, I have no doubt that Mr. Briggs is right re Branding etc. As a veteran oil executive working for another major but not Shell, I must admit that I address first the matter of the bottom line and the return to investors. Like with every major oil company, the E&P division is the main contributor for both, sometimes to the tune of 70 to 80 percent. Downstream operations, albeit lucrative, are only contributors to the tune of 20 maybe 30 percent of revenues. Branding is probably no more than a fraction in terms of adding to said bottom line in the big picture. By all means, have a go at Shell if you think they are doing wrong (I personally think you exaggerate the negatives and deliberately neutral on the positives but that is a personal view) but you are giving the Branding issue more prominence than it merits. David