Shell seeks agency for online makeover
by Larissa Bannister
Campaign
22 May 2006
Shell: seeking online agency
LONDON – Shell is searching for a digital agency to handle its online communications and to design its website.
The company is understood to be asking agencies to provide evidence of experience in turning around corporate reputations. This has long been an area of concern for the global energy giant.
The winning agency will also be briefed to help establish an identity for the new company, Royal Dutch Shell, which was formed in July 2005. This came after a merger between Royal Dutch and Shell Transport.
The brief, which was issued by Shell's web communications division in The Hague, also involves development of content strategy and editorial for the website, as well as online branding.
Shell's most recent UK corporate ad campaign ran in 2001. JWT created a series of TV ads that highlighted the way the company provides energy while remaining sensitive to cultural and environmental issues.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
