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Donovan/Royal Dutch Shell: The Good Old Days

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Bruce Forsyth (above) as a rather camp cowboy: Video Link

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By John Donovan

There was a time, from the early 1980’s into the 1990’s when our company Don Marketing, had a great relationship with Shell.

We devised a host of successful forecourt petrol sales promotions involving a distribution of several hundred million game cards. 

The games caught the imagination of the public and the news media. 

A 30-minute video compilation from over 30 years ago features some of our games for Shell, such as Shell Make Money, which boosted petrol sales by 30% not only in the UK but also in other countries. 

In addition, to the Shell promotions featured in the video, we also created and supplied a StarTrek themed game in 1992.

As can be seen by watching the video compilation several celebrities appear, including Bruce Forsyth in a number of amusing roles, including his portrayal of a rather camp cowboy. 

The picture quality is poor in places. It is over 30 years old.

VIDEO LINK and its sister websites,,,,, and are all owned by John Donovan. There is also a Wikipedia article.

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