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Donovan/Royal Dutch Shell: The Good Old Days

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Bruce Forsyth (above) as a rather camp cowboy: Video Link

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By John Donovan

There was a time, from the early 1980’s into the 1990’s when our company Don Marketing, had a great relationship with Shell.

We devised a host of successful forecourt petrol sales promotions involving a distribution of several hundred million game cards. 

The games caught the imagination of the public and the news media. 

A 30-minute video compilation from over 30 years ago features some of our games for Shell, such as Shell Make Money, which boosted petrol sales by 30% not only in the UK but also in other countries. 

In addition, to the Shell promotions featured in the video, we also created and supplied a StarTrek themed game in 1992.

As can be seen by watching the video compilation several celebrities appear, including Bruce Forsyth in a number of amusing roles, including his portrayal of a rather camp cowboy. 

The picture quality is poor in places. It is over 30 years old.

VIDEO LINK and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

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