Issue Date: CSP Daily News, September 21, 2009
“RVIe maintains the core branding colors in a refreshed and modernized look to ensure that Shell continues to express fuel leadership yet it can naturally integrate with the existing network of RVI sites,” he told CSP Daily News. “Additionally, RVIe reduces costs to the business through the simplification of the Shell curviness to more modern proportions and angles which is easier to implement and manage.”
Highlights of the RVIe Design are:
Introduction of the use of the pecten (scalloped shell image) on the canopy (in lieu of the word “Shell”), which is more recognizable and more zoning friendly.- A simplified fascia design for easier implementation. Elimination of corner treatments.
- A white prime sign through the removal of the dark grey previously used, “resulting in a cleaner looker and more visible messaging.” The pecten also is accentuated by a halo for better nighttime viewing.
- LED price panels as a standard for the prime-sign “price zone.”
(Click here to read the history of the Shell logo.)
Houston-based Shell Oil Products US is in the midst of a three-year process to sell off its retail holdings by 2010. The company is continuing its plan to dissolve its multisite-operator (MSO) partnerships and to grow through the wholesale class of trade, including wholesaler joint ventures, transitioning more markets from direct-supplied to wholesale- or wholesale/joint-venture-supplied markets.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
MORE DETAILS:
A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
