Oil company has secured a permanent MasterCard merchant service fee reduction for its branded operators.
Shell Oil Products said it recognizes that the rising cost of gasoline is crushing fuel margins and it is offering its branded marketers a break.
To ease costs for its branded marketers, the Houston-based refiner-marketer has negotiated a permanent MasterCard merchant service fee reduction for its branded operators, effective immediately. The permanent fee is being reduced from 2.10% plus 10 cents to 2% plus 10 cents.
This action is intended to continue to ease some of the pressure that the busy driving season can exert on operators through increases to their credit card expenses, the company said.
Additionally, Shell continues to negotiate with the credit card associations regarding the high merchant service fees imposed on Shell-branded operators. As a result, it is again extending its current, temporary reduction to transaction fees until September 30. The temporary fee reduction will be extended on all electronic transactions for Visa, MasterCard, and American Express credit card transactions. Here is the discounted rate:
Regular Fees vs. Temporary Reduction
Visa
From 1.95% plus 10 cents per transaction to 1.75% plus 13 cents.
MasterCard
From 2% plus 10 cents (new permanent rate) to 1.80% plus 13 cents
American Express
From 2.90% plus 15 cents to 2.70% plus 17 cents
The reduced rate was originally offered as part of a push by the oil company to increase the number of Shell credit card cardholders. In addition to incentives for marketers to promote the Shell Platinum MasterCard, new cardholders received triple rebates for 60 days on all Shell gasoline purchases, oil changes at Jiffy Lube locations and everyday purchases. That means cardholders were earning rebates of up to 50 cents per gallon when using the card for Shell fuel purchases.
The promotional results surpassed the previous campaign’s achievement by 237%. Shell booked 33% more new accounts through the promotion than the target goal, and the number of applications received was 24% greater than the company had forecasted.
by CSD Staff ([email protected])
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
