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PRNewswire: Incumbent MMB Wins $25 Million Jiffy Lube International Account

HOUSTON, July 20 /PRNewswire/ — Boston-based advertising agency MMB successfully defended the $25 million Jiffy Lube International account and will continue its relationship as agency of record for the leader in the fast lube category. MMB has handled the Jiffy Lube advertising program since 2001 but the account was put up for review earlier this year.

MMB beat two other finalists, Dentsu’s Colby & Partners and WPP Group’s Cole + Weber United to retain the account.

“MMB has done some fabulous creative work for us over the years and they recently expanded their capabilities to include customer-relationship marketing, interactive and non-traditional media implementation. These capabilities will help Jiffy Lube International grow the brand and stay at the top of our game,” said Lisa Carlson, global manager of marketing, Shell Lubricants-Fast Lubes. “Their presentation was very well done and it demonstrated great thought, energy and knowledge of our business.”

“Jiffy Lube wanted a new agency and that’s exactly what they’re getting with the new and improved MMB. We have expanded our core services and now offer our clients tremendous new capabilities in CRM and digital marketing,” said Fred Bertino, president and co-creative director at MMB. “We’re excited to continue our relationship with Jiffy Lube and look forward to developing more creative, customer-focused campaigns for the brand.”

MMB’s most recent work for Jiffy Lube International featured real Jiffy Lube customers who shared their compelling stories about how Jiffy Lube preventive maintenance services help them keep their busy lives on track. The campaign, which broke in April 2006, included TV, radio and print executions.

MMB is an independent, full-service marketing communications agency that is one of the fastest growing agencies in the country. With work that has proven to build clients’ businesses, the agency’s billings have grown to more than $475 million in five years. National clients include Jiffy Lube, Subway, ESPN, eMusic, Harvard Business School and Meow Mix Brands, among others. MMB has offices in Boston and New York.

Jiffy Lube, with more than 2,200 service centers in North America, serves approximately 27.5 million customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast professional service for their vehicles. Headquartered in Houston, Jiffy Lube International is a wholly owned, indirect subsidiary of Shell Oil Company. Visit to learn more about Jiffy Lube and vehicle care.

Jiffy Lube International

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