Company aims to give marketers a break on higher gasoline prices through Aug. 15.
Shell Oil Products recognizes that the rising cost of gasoline is crushing fuel margins and it’s offering its branded marketers a break.
The Houston-based refiner-marketer has extended the temporary reduction of credit card fees for Visa, MasterCard and American Express transactions on all in-store and fuel purchases. This action is intended to continue to ease some of the pressure that the busy driving season can exert on operators through increases to their credit card expenses, the company said. The same temporary rates originally introduced in May, will now be extended until August 15.
Here is the how the discounted rate works:
Regular Fees vs. Temporary Reduction
Visa
From 1.95% plus .10 cents per transaction to 1.75% plus .13 cents.
MasterCard
From 2.10% plus .10 cents to 1.90% + .13 cents
American Express
From 2.90% plus .15 cents to 2.70% plus .17 cents
The reduced rate was originally offered as part of a push by the oil company to increase the number of Shell credit card cardholders. In addition to incentives for marketers to promote the Shell Platinum MasterCard, new cardholders received triple rebates for 60 days on all Shell gasoline purchases, oil changes at Jiffy Lube locations and everyday purchases. That means cardholders were earning rebates of up to 50 cents per gallon when using the card for Shell fuel purchases.
The promotional results surpassed the previous campaign’s achievement by 237%. Shell booked 33% more new accounts through the promotion than the target goal, and the number of applications received was 24% greater than the company had forecasted.
by John Lofstock ([email protected])
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
