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Royal Dutch Shell Plc .com: Shell partners with Child Watch

Extracts from Business Wire article

DALLAS–(BUSINESS WIRE)–July 12, 2006–As non-profit organizations throughout the U.S. struggle with decreases in funding due to factors ranging from new governmental standards to competing hurricane recovery efforts, agencies are turning to less traditional methods of eliciting much-needed funds support. Recognizing the need for alternative fundraising and communications avenues in today’s nonprofit market, children’s safety and protection advocate, Child Watch, is entering into an extended partnership with Quantum Events USA, the leader in event-based marketing for North America.

Quantum’s innovative marketing approach creates mutually beneficial alliances between its clients and national retailers, enabling both to reach new audiences via alternative communications avenues. Now Quantum is bringing its events marketing tools to Child Watch through partnerships. By partnering with established retailers, Quantum’s programs are helping to re-establish broad public confidence in many charitable causes, which reportedly dropped after skepticism surrounding spending methods to support Hurricanes Katrina and Rita in 2005.

To date, Quantum’s client roster includes various charitable organizations such as Child Protection Education of America (CPEA), Drug Abuse Resistance Education (D.A.R.E.), Smart Kid Card, Inc. and Toys for Tots.

Supplementing its extensive portfolio of clients are nationally recognized retailers, including Shell Oil, which has already agreed to partner with Child Watch and secure more than 3,000 Shell locations in which to host Child Watch events.

Use the link below to access the full article*A1152615600000*B1152728386000*DgroupByDate*J2*N1002042&newsLang=en&beanID=2082654126&viewID=news_view and its sister non-profit websites,,,,,, and are owned by John Donovan. There is also a Wikipedia feature.

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