Don Marketing, the sales promotion agency alleging Shell breached copyright on the idea it used to create the Shell Smart card scheme, has placed an advertisement in this week's Marketing Week warning businesses they may face legal action if they join the scheme.
May 28th, 1998:
Don Marketing posts warning about Shell
SHELL SMART LEGAL NOTICE: John Alfred Donovan (Plaintiff) and Shell UK Limited (Defendant)
Any business contemplating becoming a partner in the SMART consortium scheme is hereby notified that any such participation may involve an infringement of rights, rendering it liable to legal action. For further information, see our website at: www.don-marketing.com
Marketing Week: SHELL SMART LEGAL NOTICE
SHELL SMART LEGAL NOTICE