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Posts on ‘May 21st, 1998’

MARKETING WEEK: Shell: Don is more than ‘disgruntled’

MARKETING WEEK MAGAZINE

LETTERS

Shell: Don is more than ‘disgruntled’

Picture Caption: Shell: Don Marketing’s battle over the Smart concept is its fourth High Court action against the UK company

I am writing in response to Alan Mitchell’s article about the key to loyalty card survival (MWMay 14).

He mentioned Shell’s aspiration to reach 8 million members within a year “legal battles with disgruntled sales promotion agencies permitting” – a reference to our High Court action against Shell. “Disgruntled” is not the description I would choose. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Shell faces new threat to Smart card scheme

Article being added to our Online Archive

Marketing Week: Shell faces new threat to Smart card scheme

Picture Caption: Smart Card: Station mailing threat

21 May 1998

Don Marketing, the sales promotion agency embroiled in a legal wrangle with Shell UK, is threatening to send letters to Shell’s 1,700 service stations warning owners about the-legal implications of operating the Smart card scheme.

Managing director John Donovan intends to send a “letter before action” to a sample station – Tim Brinton Cars in Bury St Edmunds – then roll out the mailing to the entire network at a later date. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.
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