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Posts on ‘May 7th, 1998’

Marketing Week: ASA dragged into Shell UK Smart battle

Having been caught red-handed stealing our intellectual property, Shell settled by making a substantial payment to us. Frankly we were shocked at the arrogance, lies and subterfuge.

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Shell broadens base

Shell's Smart card - currently the subject of a High Court dispute over its copyright - is being extended to cover 25 brand partners.

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.

Marketing: Shell broadens base

Marketing Magazine

7 May 1998

Marketing: Shell broadens base

Shell’s Smart card – currently the subject of a High Court dispute over its copyright – is being extended to cover 25 brand partners.

Card holders in much of the UK can currently only collect points at Shell or John Menzies and redeem them at Shell, UCI cinemas, John Menzies, and Super-Bowl.

But following a year-long test in Scotland, consumers can now collect points on purchases from Vision Express, Avis Rent A Car, Vauxhall, Hilton Hotels, British Gas and others. read more

shellplc.website and its sister non-profit websites royaldutchshellplc.com, royaldutchshellgroup.com, shellenergy.website, shellnazihistory.com, royaldutchshell.website, johndonovan.website, shellnews.net and shell2004.com are owned by John Donovan. There is also a Wikipedia feature.
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