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Shell launches renewable power brand in Texas under a new branch of the company

Houston Chronicle

Shell launches renewable power brand in Texas under a new branch of the company

Shell said Tuesday it is entering the residential power market in Texas, offering renewable power to Texans under a new branch of the company.

The launch of Shell Energy Solutions, a Texas power retailer, marks Shell’s entry into the U.S. power market. Its power plans will offer perks for electric vehicle drivers and homeowners with solar panels.

The move is the latest in a series of steps by the oil giant to reach net-zero emissions by 2050 and reposition itself more broadly as an energy provider as the energy transition accelerates. It follows an announcement last week that it had bought a Houston-based gas station and convenience store chain Landmark as the global oil giant positions itself to provide charging stations and motor fuels of the future.

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Shell previously acquired The Woodlands-based MP2 Energy, a power retailer with 33,000 customers now under the umbrella of Shell Energy Solutions.

“We’re excited about this entry into the residential electricity market and look forward to providing a suite of 100 percent renewable electricity plans to customers across the state,” said Glenn Wright, Shell’s vice president of renewables and energy solutions. “Now, backed by our extensive energy trading and marketing expertise, we can offer new products to residential customers who want sustainable, innovative energy plans for their homes.”

Shell aims to double the amount of electricity it sells to more than 560 terawatt hours per year by 2030.

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