By Matthew Green: MAY 6, 2020
LONDON, May 6 (Reuters) – Britain’s advertising watchdog has ruled Royal Dutch Shell’s ad campaign on petrol pumps promising customers they can “drive carbon neutral” is acceptable, following complaints.
The Anglo-Dutch oil major said in October it would become the first petrol retailer in Britain to offset the carbon dioxide emissions from customers’ fuel purchases at its service stations at no extra cost by backing forestry schemes.
The Advertising Standards Authority (ASA) said in March it had launched an investigation into an accompanying advertising campaign after receiving complaints from people who thought it was misleading given the role of oil in climate change.