BP plc and Royal Dutch Shell plc have reacted to the results of the latest UK Superbrands rankings, which saw both companies crowned as one of the top 20 UK business and consumer Superbrands of 2018.
“We are proud to be included in the Superbrands list,” BP Director of Brand, Duncan Blake, told Rigzone.
“Our industry is changing rapidly and ensuring that consumers understand how BP is participating in the transition to a lower-carbon future is something we will continue to work for,” he added.
A Shell spokesperson said the company’s inclusion in the top 20 rankings was ‘a testament to the power of the Shell brand’ and its ‘customer facing organizations that have helped to build such a solid reputation’.
BP and Shell placed second and eighth, respectively, in the Superbrands business category, which ranks the UK’s strongest business-to-business brands every year. The energy firms placed alongside companies like Apple, which took top spot, Microsoft, Google, Emirates and Barclaycard.
In the consumer category, BP and Shell placed thirteenth and fourteenth, respectively, beating competition from businesses such as John Lewis, Jaguar and Visa. Lego took the number one spot in this category, which ranks the strongest business to consumer brands.
The Superbrands organization describes its lists as the ‘definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations’.
Top 20 business brands are chosen by an expert council of business to business marketing experts and 2,500 individual business professionals from across the UK.
Top 20 consumer brands are chosen by 2,500 members of the British public from a list that has been refined by an expert council of senior industry figures. Brands do not apply or pay to be considered for either category.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
