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Shell Edges Closer to Full Indoor EMV Deployment

CSP: Shell Edges Closer to Full Indoor EMV Deployment

Jackson Lewis: February 23, 2017

HOUSTON — More than 11,000 Shell-branded retail sites—or nearly 80%—are now fully indoor compliant with the Europay, MasterCard and Visa (EMV) payment standard, with the remainder expected to meet indoor compliance by spring 2017, Shell Oil Co. has announced.

As indoor EMV deployment nears completion, Shell looks to reach outdoor EMV compliance by the October 2020 liability shift date, and is moving forward with a pilot program planned for late 2017. The company said it plans to announce more details of its outdoor EMV program in second-quarter 2017.

Meanwhile, Shell offers its wholesalers and dealers hardware equipment through Wayne Fueling Systems, Austin, Texas, and Gilbarco Veeder-Root, Greensboro, N.C. Shell and Wayne offer a direct purchase program for new dispensers and retrofit kits, while Gilbarco provides dispenser and retrofit kits through its distributors.

“The Vantage platform has afforded sites faster and easier deployment of indoor EMV software while significantly minimizing site downtime and eliminating the need for a technician’s visit,” said Craig Schneider, Shell Oil’s vice president and general manager of marketing for Shell Americas Fuel Sales and Marketing. “We are confident that we will experience the same success with our outdoor EMV program.”

Shell Oil, Houston, is an affiliate of London-based Royal Dutch Shell PLC, a worldwide collection of energy and petrochemical companies with business in more than 70 countries. Some of Shell’s brands include the Shell V-Power Nitro+ Premium Gasoline, Shell Nitrogen Enriched Gasolines and Pennzoil.


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