August 31, 2016, 04:22 pm
HOUSTON — Motiva Enterprises LLC has formed a 76 sales and marketing team to better capitalize on its long-term license for the brand.
The new team is a part of Motiva’s fuels, sales and marketing organization and will establish the go-to-market commercial strategy for the 76 brand in Motiva’s operating geography — which includes 26 Gulf and East Coast states and Washington, D.C.
According to Motiva, the relationship with Phillips 66 on the 76 brand complements the company’s long-standing relationship with Shell and the Shell brand. It also expands Motiva’s portfolio to meet the needs of its wholesalers.
Motiva sells its fuel exclusively through a series of distributors and marketers.
“Motiva has been incredibly successful at marketing the Shell brand, and Shell is now the No. 1 or No. 2 brand in 13 of our 26 states,” said Bill Spurgeon, Motiva vice president of fuels, sales and marketing. “Now, with the 76 brand, we have another great fuel option for wholesalers who like what Motiva provides as a supplier.”
Currently, 76 sells its TOP TIER gas at more than 1,800 retail locations primarily on the West Coast. Working with Phillips 66, Motiva plans to leverage the current 76 brand positioning and marketing plans that fit best into Motiva’s geography.
“We are excited to bring the iconic 76 brand back to the gulf and east coast markets,” said Gita Gidwani, Motiva’s 76 brand manager. “Many wholesalers still have a fondness for the 76 brand and the unique 76 antenna ball, which dates back to 1967.”
In advance of the official January launch, the new Motiva 76 sales and marketing team will target a selective group of wholesalers, who are growth-oriented and will support the brand, to begin discussions of introducing the 76 brand into key markets on the gulf and east coasts.
“We are focused on delivering value to our wholesalers. We know the support and tools they need to be successful — from superior reliability and real-time information to branding and marketing programs that are compelling to consumers,” said Paul McWhirter, Motiva 76 branded sales manager. “Through the 76 brand, Motiva is offering another exciting branding option to our wholesalers all underpinned by the same world class refining and distribution system.”
Headquartered in Houston, Motiva Enterprises refines, distributes and markets petroleum products. It is owned equally by affiliates of Saudi Aramco and Shell Oil Co. The company’s marketing operations support a network of approximately 8,400 Shell-branded gasoline stations in the eastern and southern United States.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
MORE DETAILS:
A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
