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Behind the scenes at Greenpeace’s Lego and Shell protest viral video

Screen Shot 2014-02-10 at 16.29.29From an article published by the Guardian newspaper on 22 July 2014

It had more than 4.5m views in its first week…

The film was designed to increase the pressure on Lego to cut its ties with Shell. Arguably it is the way the film subverts and disrupts expectations that explains why more than 4.5 million people have watched it since it was released earlier this month.


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