Extract from an article by Adam Vaughan published by The Guardian on Tuesday 1 July 2014
On Tuesday the environmental group will target the Danish company, which has distributed more than 16m Shell-branded toys via petrol stations in 26 countries, hoping to pressure it through “creative action” and mobilising the 5 million “Arctic supporters” it has signed up online.
RELATED UPI ARTICLE:
Greenpeace critical of LEGO ties to Shell:
Shell launches invasion of the playroom, Greenpeace says.
EXTRACTS
LONDON, July 1 (UPI) –Advocacy group Greenpeace International took a swipe Tuesday at LEGO for putting the logo of Royal Dutch Shell on its children’s toys.
Greenpeace published a 15-page pamphlet expressing concern over a decision by LEGO to put Shell images on toys available at service stations operated by the energy company.
The advocacy group said Shell is building brand loyalty with the next generation of consumers, business leaders and politicians.
“This co-promotion is extremely worrying,” Greenpeace said in a statement. “Shell has launched an insidious invasion of children’s playrooms in order to prop up its public image.”