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Shell Retains Edelman And WPP For Global PR

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Arun Sudhaman 06 Dec 2013 

LONDON—Shell has concluded its global PR review by retaining incumbent agencies Edelman and WPP.

After a competitive tender, Shell has, for the most part, opted to continue working with agencies that were already in place. Edelman remains the company’s key retail partner, while Burson-Marsteller — the company’s other primary agency — is expected to form part of WPP’s ‘Team Shell’ arrangement.
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