MarketingDaily
July 9, 2009
By Karl Greenberg
Royal Dutch Shell has launched a European and Asian ad push, “Get the most out of every drop,” via JWT London. The campaign, which uses a watercolor-like creative approach wherein moving images of cars seem to arise from paintings, are meant to tout Shell’s V-Power products. The campaign uses regionally customized broadcast spots that were created by N.Y.-based Stardust with JWT London.
Within each country, the campaign has a set of regional broadcast spots that start with a drop of fuel falling onto a piece of paper, through which one sees a range of vehicles driving down different streets. The ads also drive consumers to www.shell.com/everydrop. The first of a juggernaut of 11 such ads started in targeted countries this spring, with the latest raft of six TV spots launching this week.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
