WWF advert attacks Shell’s claims

Aug 13th, 2008

WWF advert attacks Shell’s claims

Wednesday August 13 2008 07:06 BST

By Mark Sweney

Watch WWF’s anti-Shell ad:

http://www.guardian.co.uk/media/video/2008/aug/13/advertising.asa

The World Wildlife Fund UK has launched an ad campaign attacking Shell’s environmental claims after winning a battle to get a press ad by the fuel giant banned as “greenwash”.

WWF’s ad campaign will launch on giant digital screens at Waterloo station in London today trumpeting its victory by stating that “Shell can’t hide the environmental impact of their oil sand projects”.

The 20-second WWF ad accuses Shell of “greenwash” over a press ad in the Financial Times earlier this year suggesting the company’s Canadian oil sand extraction operation was sustainable.

In the Waterloo ad, WWF, which interspersed the copy with images of stripped mining landscape in Canada, claims that the Shell operation releases three times more greenhouse gases than conventional oil production. The Waterloo ad was created by the agency Kitcatt Nohr Alexander Shaw.

WWF lodged a complaint with the Advertising Standards Authority about a national press ad that Shell launched in the FT in February.

The ad opens with the headline “We invest today’s profits in tomorrow’s solutions”.

In the ad, Shell talks of the need to invest in technology to “continue to secure a profitable and sustainable future”.

Shell also said that in the race to find more energy to fuel global demand there was a need to “find new ways of managing carbon emissions to limit climate change”.

The FT ad gave examples included Shell building the biggest refinery in the US, “exploring a new generation of bio fuels”, and unlocking “the potential of the vast Canadian oil sands deposit”.

WWF complained to the ASA that Shell’s Canadian oil sand operation and building the biggest US refinery – actually an expanded redevelopment of an existing facility at Port Arthur in Texas – does not help provide a sustainable future or sustainable energy production.

Shell argued that to meet vast energy requirements it had to look beyond conventional sources of oil and gas, “but also the development of vast resources of unconventional oil and gas, such as oil sands”.

The ASA said that the use of the word “sustainable” throughout the ad was defined as “primarily in environmental terms”.

Because Shell had not provided evidence that it was “effectively” managing carbon emissions from its oil sands projects “in order to limit climate change”, the ASA deemed that the ad was misleading.

The ASA came to the same conclusion about Shell’s claims about the redevelopment of the Port Arthur oil refinery and said it should not be shown again in its current form.

http://www.guardian.co.uk/media/2008/aug/13/advertising.asa

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NAZI HISTORY OF ROYAL DUTCH SHELL

Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.

Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.

MORE INFORMATION
Shell appeased and collaborated with the Nazis. The oil giant instructed its employees in the Netherlands to complete a form giving particulars about their descent, which for some, amounted to a self-declared death warrant. Shell used slave labor and was a close business partner in Germany of I.G. Farben, the notorious Nazi run chemical giant that also used slave labor and supplied the Zyklon-B gas used during the Holocaust to exterminate millions of people, including children. Shell continued the partnership with the Nazis in the years after the retirement of Sir Henri and even after his death. It was money generated on Shell forecourts around the world, profiteering from cartel oil prices, that funded the Nazi party and saved it from financial collapse. Evidence about Shell's Nazi connections can be found in extracts from "A History of Royal Dutch Shell" Volumes 1 and 2 authored by historians paid by Shell, who had unrestricted access to Shell archives. There are 67 pages in total, so takes some time to download.

Photograph (full size here) shows a Swastika flag flying at the head office of Royal Dutch Petroleum, 30 Carel van Bylandtlaan, The Hague, during the Nazi occupation of the in World War II (From Image Database Hague Municipal)

Sir Henri Deterding, the founder of the Royal Dutch Shell Group - known as "The Most Powerful Man in the World" - who became an ardent Nazi and financial supporter of Hitler and the Nazi party.

SHELL IP PIRACY

Reading between the lines in various legal documents, it seems that the allegations are that after the technology in question had been disclosed to a Shell company in the USA, the information was passed to Shell in the Netherlands in breach of confidentiality. And Royal Dutch Shell subsequently exploited the technology without payment or credit to the company holding the rights; Newton Research Partners. The inference seems to be that Twister B.V. was founded by Shell partly on trade secrets stolen from Bloom/Newton.

For more information read:

ARTICLE: Shell in the US courts again for alleged theft of trade secrets: 20 June 2014

ARTICLE: Twister B.V. by name, Twister by nature?: 09 August 2014

WEBSITE INFORMATION

DISCLAIMER: This is not a Shell website nor is it officially endorsed by or affiliated with Royal Dutch Shell Plc. Originally co-founded by the late Alfred Donovan and his son John, it is now operated by John, Shell's "No.1 Enemy", aided by an expert team, with invaluable support from retired Shell senior executives and officials as guest contributors and leaked information from Shell insiders.

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For nearly a decade, we have operated globally under the Royal Dutch Shell Plc top level domain name, dealing on Shell’s reluctant behalf with job applications, business proposals, Shell pension enquiries, shareholder enquiries, complaints, invitations to speak at conferences, an approach from the Dutch Defence Ministry and even terrorist threats. All meant for Shell. Prospect magazine has aptly described this website as being:"An open wound for Shell":
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BILL CAMPBELL WHISTLEBLOWER EMAIL TO MP’S

IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS:

THIS IS WHAT IT SAID:

Subject: This could be the most important whistleblower email you have ever received.

Some unfortunate Royal Dutch Shell workers have already lost their lives. More lives are at stake.

My name is Bill Campbell. I am a former Group Auditor of Shell International. I am writing to you on a matter of conscience in an effort to avert the inevitability of another major accident in the North Sea. The consequences could potentially impact on families in many constituencies, including your own.

As Royal Dutch Shell and the Health & Safety Executive would acknowledge, I am an expert on safety matters relating to offshore oil and gas platforms. In 1999, I was appointed by Shell to lead a safety audit on the Brent Bravo platform. The audit revealed a platform management culture that basically gave a higher priority to production than the safety of Shell employees. To our astonishment we discovered that a "Touch F*** All" policy was in place. Worse still, safety records were routinely falsified and repairs bodged.

I personally brought the shocking situation to the attention of senior management including Malcolm Brinded, the then Managing Director of Shell Exploration & Production. I revealed that ESDV leak-off tests were purposely falsified, not once but many times and that Brent Bravo platform management had admitted responsibility for the dangerous practices being followed. In response to my team ringing alarm bells, management pledged to rectify the serious problems which had been uncovered.

When I later complained that the pledges were not being kept, I was removed from my oversight function.

Four years later, a massive gas leak occurred on the platform. Two workers lost their lives. I have no doubt at all that the inaction of the relevant Asset Manager, the General Manager, the Oil Director and Malcolm Brinded, contributed in some part to the unlawful killing of two persons on Brent Bravo in September 2003.

Shell subsequently pleaded guilty to breaches of the HSE regulations and a record-breaking £900,000 fine was imposed. I thought this would bring about a real change in policy to put the emphasis on safety.

Unfortunately I was wrong. Although I supplied the evidence related to 1999, and the fact that there had been a collapse in controls of integrity from 1999 to 2003 on all 16 of Shell's North Sea offshore installations covered in a post fatality integrity review to the HSE for review by the Procurator Fiscal, none of this evidence was presented before the Sheriff at the subsequent Inquiry. The situation is explained in a letter to the Procurator Fiscal and the Sheriff (on 24th February 2007).

Shell management has engaged in spin to try to pretend that it is getting to grips with its safety problem. However, its atrocious safety record - the worst in the North Sea in terms of accidental deaths and absolute number of enforcement actions – tells a different story. This fact has resulted in a number of newspaper articles.

I have had meetings with senior Shell people including its CEO Mr. Jeroen van der Veer. I regret to say that I have found him to be economical with the truth. He prefers to support cover-up and deceit rather than confronting the underlying problems. Brinded is now Executive Director of Shell Exploration & Production. He believes in burying evidence.

My family and friends would probably prefer me to give up on this matter and enjoy my retirement after so many years working for Shell.

However, by writing to every MP in the UK, no one can ever say that I did not do my best to avert an inevitable further major accident event in the North Sea. When it happens (I pray that I am wrong) I will make this warning communication available to the media together with the vast amount of evidence in my possession.

At least my conscience is clear. I have done everything possible to ring the alarm bells about Shell management and its unscrupulous attitude to the safety of its employees.

Yours sincerely
Bill Campbell

ENDS

(Malcolm Brinded and Jeroen van der Veer are no longer with Shell. The Oil Director referred to in the email is Chris Finlayson, who left Shell to become Chief Executive of British Gas before being fired - his photo immediately below)

THE BRENT BRAVO SCANDAL
BRENT BRAVO: THE EVIDENCE ASSEMBLED BY BILL CAMPBELL

BILL CAMPBELL EVIDENCE BUNDLES A to F - June 2012

BILL CAMPBELL EVIDENCE BUNDLES A to F CONTINUED - June 2012

by John Donovan

Displayed below are some of the spectacular promotional campaigns my company Don Marketing created for Shell in the 1980s and 1990s. This was before the series of SIX high court actions we brought against Shell for stealing ideas (4) and for defamation (2) - all settled by Shell. This website is a permanent response by me to the malicious underhand tactics, including treachery, espionage and intimidation, used by Shell during and after the bouts of litigation. More information is printed at the foot of this column.

MORE DETAILS: After a solicitor acting for Shell threatened to make the litigation "drawn out and difficult" with the intention of draining the resources of a financially weaker opponent, my late father (Alfred Donovan) and I decided to mount a wide-ranging campaign as a counter-measure. We jointly founded the Shell Corporate Conscience Pressure Group, which nearly 15% of Shell UK retailers joined. We regularly conducted ethical surveys involving up to 1500 Shell petrol stations. All responses were opened and authenticated by an independent solicitor who supplied Affidavits confirming the results. In whole page announcements in trade magazines (examples above) we challenged Shell to commission and publish the resuits of independent research asking the same questions and offering respondents GUARANTEED anonymity. Shell never took up the invitation. Instead it asked the UK Advertising Standards Authority to investigate our Shell surveys. No problems were found. The head-cut image of Alfred Donovan appears courtesy of The Wall Street Journal.

SHELL CONTROVERSIES

selection of memorable warnings/articles/images associated with the controversial track record of Royal Dutch Shell.

WARNING: DO NOT DISCLOSE YOUR IDEAS TO SHELL GameChanger OR SHELL Ideas360 WITHOUT TAKING EVERY POSSIBLE PRECAUTION. Shell management has ample funds to pay for intellectual property but prefers to steal it from small businesses and in our experience, gives its full backing to dishonest managers willing to do its bidding. We have sued Shell repeatedly in the High Court for the theft of our Intellectual Property. It is doubtful if anyone can match our dire experience in dealing with this ruthless unscrupulous serial poacher of other parties ideas. Expect threats, legal machinations and sinister action from Shell and its spooks if you object to having your ideas stolen.

LINKS TO SOME RELATED ARTICLES:

ARTICLE: Shell in the US courts again for alleged theft of trade secrets: 20 June 2014

ARTICLE: Shell GameChanger - Scam, or Genuine Game Changer?: 10 June 2014

ARTICLE: Is it safe to disclose ideas to Shell GameChanger?: 7 June 2014

ARTICLE: Royal Dutch Shell plc Brings Crowdsourcing to the Energy Markets: 20 April 2014

ARTICLE: High Court papers unveil ‘secret’ Shell writ losses: 23 April 1998

ARTICLE: Another warning to inventors of the alleged dangers when dealing with Shell : 12 March 2008

ARTICLE: Shell in deepwater, accused of more IP theft: 13 August 2008

ARTICLE: ENERTAG PATENTS: MORE ROYAL DUTCH SHELL IP CHICANERY?: 4 November 2009

ARTICLE: Shell investigates alleged IP theft at Geelong Refinery: 21 April 2012

ARTICLE: Another alleged case of IP theft hits Royal Dutch Shell: 20 May 2012

ARTICLE: Shell Oil Must Pay $153.6 Mln Award to Union Carbide: 17 June 2012

Some years ago extensive documentary evidence was brought to the attention of Malcolm Brinded above, when he was Chairman of Shell UK, proving beyond any doubt that Shell executives had conspired to rig a tender for a major contract. A number of innocent firms were deliberately lured into signing confidentiality agreements and disclosing Intellectual Property to Shell under false pretences, in a carefully contrived plot. The firm which was awarded the contract never took part in the tender. One objective of the Machiavellian plan was to stop/delay IP trade secrets owned by the participants in the tender from being disclosed to Shell's rivals. This was achieved by outright deception, without paying a cent to the firms involved, who wrongly believed they were participating in an honest tender. Instead of sacking the ring leader, AJL - who had a personal relationship with the firm which miraculously won the race in which it never ran - Shell senior directors, including Brinded, gave AJL their full backing. Some of the Shell executives involved, including for example, Tim Hannagan, still hold high positions inside Shell - in his case, Global Brand and Visual Identity Manager. If Shell does not accept that this is a true, provable account of what happened, then it should sue for libel. How on earth is such predatory conduct compatible with Shell's claimed business principles?

FOR MORE INFORMATION, READ THIS ARTICLE:

ARTICLE: Irregularities in a Royal Dutch Shell tender process: 31 October 2011

ARTICLE: SEX, DRUGS & CORRUPTION SPONSORED BY SHELL

WWF advert attacks Shell’s claims

WWF advert attacks Shell’s claims

Watch WWF’s anti-Shell ad:

http://www.guardian.co.uk/media/video/2008/aug/13/advertising.asa

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