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CR high on Shell Malaysia agenda

Friday July 11, 2008

CR high on Shell Malaysia agenda

KUALA LUMPUR: Corporate responsibility (CR) is high on Shell Malaysia’s agenda with sustainable development as the cornerstone of this strategy, said country chairman Datuk Saw Choo Boon.

He said that when organisations adopted sustainable development policies, their operational efficiency would improve and this would also reduce the overall cost.

“This would also lead to organisations producing products or services that met the customers’ increasingly stringent demands. Customers today are socially conscious and prefer to deal with companies whose products are socially responsible,” he said.

Saw was speaking to reporters after a chief executive dialogue session on Sustainability: Challenges and Opportunities. The talk was organised by Shell Malaysia in collaboration with the Association of Chartered Certified Accountants and the Business Council for Sustainable Development, Malaysia (BCSDM).

From left : ACCA director (Asean and Australasia) Tay Kay Luan, Datuk Saw Choo Boon and BCSDM executive director Datuk Wahiruddin Abd Wahid at the launch of the ‘Corporate Responsibility Guide for Busy Managers

He said Shell Malaysia’s contribution to sustainable development meant helping to meet the world’s growing need for energy in an economically, socially and environmentally responsible way.

He said this statement carried added weight in view of the current rising oil prices – crude oil stood around US$136 per barrel yesterday – and increasing demand for energy affecting climate changes.

“In addressing the challenges, Shell is looking at implementing new technologies, creating new products, finding new sources of fuel and even instilling fuel-saving driving habits in motorists,” he said.

He said the Shell group had invested over US$1bil globally to explore alternative energy resources such as solar, wind and biofuel.

“This investment is expected to triple going forward. Shell is working hard to convince governments and all stakeholders to work together in meeting carbon dioxide emissions into the atmosphere,” he said.

In conjunction with the dialogue, an ACCA-BCSDM-Shell publication entitled, Corporate Responsibility Guide for Busy Managers, was launched.

The guidebook was introduced to promote greater awareness of CR and encourage more corporations to initiate and carry out activities as part of practising good sustainable business.

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