Oliver L Campbell:
Royal Dutch Shell aims to cut costs
Some years ago, when Shell was trying to reduce its London Head Office expenses, one of the areas for cost cutting was the restaurant for senior staff on the 23rd floor. The order was given that, among the choice of desserts, you could have pie with custard, ice-cream on its own, but not pie with ice-cream. This is fairly typical of accountants’ approach to cost cutting.
As a young man, I was taught “Look after the pence and the pounds will look after themselves.” Later on in life I learned quite the opposite was true, “Concentrate on what drives income and odd cost inefficiencies don’t really matter.” This is the Pareto Principle, which I have adhered to all my working life, expressed in another way. Though not exactly what Pareto stated, it has been translated for business as 20 percent of the cost items account for 80 percent of the total cost, or 20 percent of the income items account for 80 percent of total income. read more
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