Rachel Williams The Guardian
Wednesday November 7 2007
A Shell advert featuring a drawing of flower heads emerging from refinery chimneys, implying the oil company used its waste carbon dioxide to grow flowers, broke industry rules, a watchdog ruled today.
The Advertising Standards Authority (ASA) upheld a complaint that the press advert, which featured the drawing misleadingly implied all CO2 emissions helped produce flowers and decided it breached industry code clauses on truthfulness and environmental claims.
The image was used above text about the need to find creative ways to recycle and the words: “We use our waste CO2 to grow flowers, and our waste sulphur to make super-strong concrete.”
Friends of the Earth complained to the ASA that the slogan implied Shell used all its waste CO2 to grow flowers, while it believed only 0.325% of the company’s emissions were used for that purpose, and said the advert also misleadingly implied that all Shell’s waste sulphur was used to make concrete. The ASA concluded that both claims were likely to mislead.
The advert is no longer appearing and Shell told the ASA it would not be used again. But in its response to the investigation, Shell said it supplied 170,000 tonnes of CO2 to local greenhouse growers in 2005 and expected to supply 320,000 tonnes this year, saying this stopped the equivalent of the annual CO2 emissions from about 102,894 vehicles being released.
http://www.guardian.co.uk/environment/2007/nov/07/climatechange.energy
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
