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Posts on ‘October 21st, 2022’

Shell Loses Dutch Appeal Over Misleading Carbon Emission Ads

Shell Loses Dutch Appeal Over Misleading Carbon Emission Ads

(Bloomberg) — Shell Plc lost its appeal against the Dutch advertising watchdog’s ruling that an ad campaign that promoted carbon-dioxide emission credits was misleading and must be withdrawn.

Bloomberg News: Diederik Baazil and Cagan Koc: 21 Oct 2022

(Bloomberg) — Shell’s advertisements offer customers the option to pay extra for their fuel, with the money going to buy credits in emission-reduction projects that “compensate” for the pollution generated. The ads are a reboot of a similar campaign last year that the regulator also deemed misleading. read more

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