Greenwashing is a phrase used in advertising to describe initiatives taken by organisations to preserve the environment; this they do to improve their public image.
Published: October 1, 2018 3:05 AM
Greenwashing is a phrase used in advertising to describe initiatives taken by organisations to preserve the environment; this they do to improve their public image. The term ‘greenwashing’ is in use since the 1960s, but became famous in the 1990s when environmental awareness became a movement across the world. Organisations struggle to get public attention and customers’ mind share; pretending to be environment-friendly is one such attention-seeking measure.
One of the huge corporations, Royal Dutch Shell, has been frequently accused and penalised for its greenwashing campaigns. Its most famous ad campaign—“Don’t throw anything away; there is no away”—highlights the claim of growing flora and fauna out of carbon dioxide emissions, but it was found to be misleading and heavily criticised. In January 2017, a UK High Court ruled out a claim against Dutch Shell’s Nigerian subsidiary’s oil spill, in which two Niger Delta communities were shattered completely. The Court’s order clearly showcased robbing of justice and allowing the UK multinational to commit abuses overseas with impunity. Law is, indeed, blind. read more
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