The world’s biggest oil companies, for long typecast as villains of climate change, are seeking to reinvent themselves as environmental pioneers.
“We’re not going to be sitting back and say let’s see what society does and we’ll follow that,” said Ben van Beurden, chief executive officer of Royal Dutch Shell Plc. “We’re more than prepared to be assertive and lean forward and say: ‘This is what it takes.”’
Irked by a shareholder resolution that would force Europe’s largest oil company to create specific emissions targets, the CEO took the unusual step of engaging with five reporters on Monday about Shell’s vision for a decarbonized world. Not only is Shell implementing its own, much stronger, measures to manage the energy transition, according to Van Beurden, but it can also drag the rest of the world along with it.
Proving to activists and shareholders that they care about the climate is becoming an essential preoccupation for oil majors. Hours after Van Beurden reached out, BP Plc hosted dozens of analysts, journalists, politicians and technocrats at its office to explain what it was doing about emissions.
BP wheeled out its entire executive team, with five giving speeches about what specifically they were doing about climate change. In the audience sat former CEO John Browne, who pioneered the company’s ill-fated “Beyond Petroleum”rebranding campaign.
Goals Commended
In search of wider affirmation, BP brought a climate scientist, Princeton University’s Stephen Pacala. He commended BP’s emissions goals and said fossil fuel companies would be an important part of the future. Environmentalist and CEO of The Nature Conservancy, Mark Tercek, added his praise via Skype.
Not everyone was convinced. Hours before the BP event, a former adviser to the company and head of an environmental think-tank told The Guardian that its targets were “lightweight PR” and “greenwashing.”
Still, the presentations show an oil industry that is far from a cabal of climate-change deniers.
A key test of the effectiveness of Big Oil’s new resolve will focus on its fight for a carbon price. When asked last year by a senior policymaker why Shell didn’t advocate for stronger carbon pricing, Van Beurden was surprised. His company had been doing so for decades.
“The real, honest, naked assessment is we have not been very successful” in getting the message out about carbon, he told reporters on Monday. “Apparently the message hasn’t reached them.”
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
