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Oil and gas giant Shell is tossing its global creative and media business into review after working with a WPP team consisting of JWT and MediaCom for many years, according to people with knowledge of the matter.
Ad Age has learned that the global account is valued at more than $200 million.
Shell has sent RFIs to select media and creative agencies, these people said, adding that the winning shops do not have to be part of the same holding company. Shell representatives declined to comment.
JWT, which plans on competing for the creative business, has worked on the account for more than two decades.
“J. Walter Thompson/WPP is proud of the innovative and award-winning work we have created with Shell over the past 20 years,” said a JWT representative via email. “We see this review as an opportunity to enhance our relationship and look forward to participating.”
In 2005, WPP created a “Team Media for Shell” to handle media planning and buying for three of its business groups including Shell’s global retail and lubricants businesses as well as corporate and recruitment advertising. The team, Ad Age reported at the time, pulled in executives and resources from MediaCom and Maxus and was led by MediaCom’s U.K. office.
This past fall, Shell worked with JWT, Mediacom, Edelman and Picnic on its #makethefuture campaign. The Shell Synergy Truck, which toured U.S. colleges until the end of 2017, used a kinetic tile walkway that converts footsteps into a payment for a free menu item from the food truck.
Royal Dutch Shell — the official name for Shell — will release its fourth quarter 2017 earnings on February 2. For the third quarter, Shell beat analyst expectations when its net profit increased nearly 50 percent, climbing to $4.1 billion from $2.7 billion in the same period last year.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
