By John Donovan
The Greenpeace led assault on Lego continues with an article published today by The Guardian newspaper under the headline: “How Lego lost its innocence”
Extract
“A co-promotion with Lego is a lucrative PR stunt for Shell. But as Greenpeace is keen to point out, Shell is an appalling choice of partner, not least because of its controversial plans to extract oil from under the melting Arctic region.”
It is one in a series of recent Guardian articles highlighting the Lego/Shell connection in relationship to Shell’s Arctic drilling plans.