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Shell logo fourth oldest in the world

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Extract from an article by Thomas C. Frohlich and Alexander Kent, 24/Wall St. published 21 June 2014 under the headline: “The 10 oldest company logos in the world”

Shell Oil

  • Logo first used: 1904
  • Company founded: 1833
  • Parent company revenue: $451.2 billion
  • Industry: Energy

In 1891, Marcus Samuel and Company began shipping kerosene from London to India and bringing back seashells for sale in the European markets. Initially, the seashell business was so popular that it accounted for most of the company’s profits. Samuel incorporated the name “Shell” in 1897 and designated a mussel shell as its logo. In 1904, a scallop shell became the official logo.


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