Shell Germany had offered a free Kindle e-reader for 999 points to be earned when filling up. But also when buying a chocolate bar of € 1.29, this gave 100 points…. Buying 10 bars of chocolate and you had an e-reader. They ran out of Kindles after 3 hours!!! Their website collapsed due to 40-fold traffic increase. Big disaster. Many people pissed off.
FROM AN OLD EP HAND
Shell Germany had offered a free Kindle e-reader for 999 points to be earned when filling up. But also when buying a chocolate bar of € 1.29, this gave 100 points…. Buying 10 bars of chocolate and you had an e-reader. There were ‘only’ 10.000 e-readers so they soon ran out, Germans are not crazy and can calculate. Now many disgusted customers. Shell offered excuses to customers.
Good idea, not thought through and blind to an error of giving many points for a chocolate bar.
From their website:
http://www.shell.de/products-services/on-the-road/card-services/clubsmart/informationen-zum-neuen-shell-clubsmart-praemienprogramm.html
They ran out of kindles after 3 hours!!!
Their website collapsed due to 40-fold traffic increase.
Big disaster. Many people pissed off. If only Shell would admit they screwed up people would understand. Now lot of wishy washy language. read more
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