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Posts on ‘August 28th, 2011’

Shell FuelSave wakens memories of Formula Shell debacle

By John Donovan

Here we are again in the midst of a major Shell advertising campaign with huge colour adverts in the UK national press for a new Shell wonder fuel, this time invented by “Shell Fuel Scientists”: Its called Shell FuelSave

Shell’s Fuel Scientists are being rather cagey about the secret formula – Shell Efficiency improvers – inviting drivers to “guess what they do.” Doesn’t Shell know?

The adverts claim: “Our Fuel Scientists are more than satisfied with the results” described as “a remarkable benefit.” read more

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