By John Donovan
Here we are again in the midst of a major Shell advertising campaign with huge colour adverts in the UK national press for a new Shell wonder fuel, this time invented by “Shell Fuel Scientists”: Its called Shell FuelSave
Shell’s Fuel Scientists are being rather cagey about the secret formula – Shell Efficiency improvers – inviting drivers to “guess what they do.” Doesn’t Shell know?
The adverts claim: “Our Fuel Scientists are more than satisfied with the results” described as “a remarkable benefit.”