Shell has certainly handled the situation badly, but they have won. Our politicians have handled it ineptly, and have lost. But nothing quite equates with the self-inflicted damage of the Green Party on this issue.
May 16th, 2009:
Greens are the biggest losers from this Corrib gas debacle
Corporate Reputation: Royal Dutch Shell Plc
BOOK TITLE: CORPORATE REPUTATION (12 Steps to Safeguarding and Recovering Reputation)
AUTHOR: DR LESLIE GAINES-ROSS (Chief Reputation Strategist, Weber Shandwick)
Chapter: REPUTATION LOSS
EXTRACTS FROM Pages 19 & 20
Although not all deserve labels such as reputation bandits and Robin Hoods, these groups all have the potential to undermine reputations and plant doubt in customers’ and other audiences’ minds as to a company’s integrity, purpose and practices, and quality of products and services.