- The Guardian, Monday 23 March 2009
Tough standards on labelling should be enforced by the government to clamp down on “greenwash”, in which companies exaggerate the environmental credentials of their products, a Commons committee recommends today.
A universal scheme, with independent verification, should be introduced because the “proliferation of labels” was confusing consumers, according to MPs on the Commons environmental audit committee.
The problem of greenwash has been highlighted in recent years after the Advertising Standards Agency (ASA) censured a series of high profile companies for making misleading claims about the environmental impact of their products.
A complaint against Shell, which ran a newspaper advert depicting its refinery chimneys emitting flowers, was upheld by the advertising watchdog. Friends of the Earth complained about the advert, which ran with the slogan: “Don’t throw anything anyway. There is no away.”
MPs on the committee call for a series of changes to improve environmental labelling. These include:
Enforcing a new labelling scheme by law that would include independent monitoring.
Giving greater powers to trading standards officers and the ASA to act when companies make “inaccurate and misleading” claims.
Forcing car dealers to display EU information on vehicle performance.
Colin Challen, the Labour chairman of the environmental information sub-committee, said: “The government has to act to deal with the problem of greenwash. Clear labels are needed to help consumers make informed choices but for consumers to have confidence in them, environmental labels must be backed up by independent monitoring that is fully verified.”
The new universal system must be flexible. Challen said: “The environmental choices a consumer makes buying shampoo are different to those they make when buying a car. Whatever we are buying, more needs to be done to make clear the environmental choices we each make whenever we choose one product over another.
“An effective environmental labelling regime will also generate the kind of market signal needed to trigger a transformation in business activities all the way down the supply chain of a particular product. This kind of action is vital if we are going to decarbonise the UK economy.”
The ASA annual report last year said claims that products and services were carbon neutral, zero or negative were often open to challenge, as were statements claiming products to be 100% recycled or “wholly sustainable”.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
