18 December 2008
AN OPEN LETTER TO ALL NEW ZEALANDERS FROM SHELL NEW ZEALAND LIMITED
In May 2006, Shell New Zealand introduced Fuel Economy Formula to Shell service stations throughout the country. Shell has more than 100 years of experience developing the technology and services that make it a leading provider of innovative new fuels today, including the Fuel Economy Formula.
Shell is justly proud of its achievement in designing and developing the Fuel Economy Formula. When the fuel was introduced, Shell commenced an advertising campaign that stated Fuel Economy Formula was “designed to toke you further”.
After an investigation over nearly two-and-a half years, the Commerce Commission last week informed Shell New Zealand that it intends to initiate proceedings in the District Court under the Fair Trading Act in respect of Shell’s advertising of the Fuel Economy Formula.
Shell has co-operated with the Commission throughout the investigation and is disappointed that the Commission has decided to adopt this course. Shell will defend any such prosecution. Shell’s advertising of the Fuel Economy Formula has already been considered by the Advertising Standards Authority, which dismissed a complaint by a competitor more than two years ago.
Shell’s Fuel Economy Formula has been extensively fleet tested and has shown a statistically significant average fuel economy benefit of 0.98% when compared with untreated fuel. Shell believes the fleet test evaluation of the Fuel Economy Formula represents best practice. Obviously the benefits to individual motorists of using Fuel Economy Formula will vary depending on a number of factors such as driving conditions, the age and manufacture of vehicles, and driver behaviour.
Shell believes that its claim that the Fuel Economy Formula is “designed to take you further” is true in every respect and is not in breach of the Fair Trading Act. While Shell is disappointed that the Commission has indicated an intention to initiate proceedings, we welcome the opportunity to present the evidence supporting our claims that the Fuel Economy Formula is” designed to take you further”.
In the meantime, Shell will continue to offer New Zealanders the best possible range of fuel products.
Yours sincerely,
Mark Forsyth
General Manager Retail
Shell New Zealand
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
