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INCENTIVE TODAY MAGAZINE: New clash for Don Marketing and Shell
May 1998
OIL giant Shell is being sued for misuse of confidential information and breach of contract by Don Marketing over its use of the Shell Smart Card loyalty programme.
Don Marketing’s managing director, john Donovan, claims to have devised and refined the scheme for Shell between the years 1989-93. Donovan issued a High Court writ against Shell on 8 April following a breakdown in talks to resolve the dispute. ‘We last took the concept to Shell on 22 November 1992 at the request of the company’s national promotions manager, Andrew Lazenby, says Donovan. ‘We know that he briefed Option One (now Tequila/Option One which currently runs the scheme) on “Project Hercules” in January 1993. This is an almost an exact replica of our proposal to Shell.
Option One subsequently won two ISP Gold awards for the scheme in 1995.
Neither Shell nor Tequila/Option One would discuss the case with Incentive Today but Shell has issued the Following statement:
‘Over the last four years, Mr John Donovan has made various claims that he or his company own rights in respect of several Shell forecourt promotions. His most recent allegations have been that his company invented the Smart loyalty programme and that he or his company should be compensated for its use. The claim has been most carefully investigated and discussed in correspondence with Mr Donovan and his solicitors, and Shell UK is satisfied that it is entirely without substance. Mr Donovan has now issued a writ against Shell UK in respect of Smart. We intend to defend his claims vigorously in court.
Shell has reportedly made previous out-of-court settlements to Don Marketing running to several hundred thousand pounds over its ‘Make Money’, ‘Nintendo’ and ‘Now Showing’ forecourt promotions.
INCENTIVE TODAY MAY 1998
LINK TO ORIGINAL ARTICLE
http://www.shellnews.net/PDFs/IncentiveTodayMay1998.pdf
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
