April19, 2007 It’s Ferrari’s 60th birthday this year, and we’re pleased to report the company to be in extraordinarily good health. One of the most recognised brands on the planet, Ferrari’s name is synonymous with automotive performance, technological innovation, elegant form, and excellence in seemingly everything. On the racetrack, Ferrari has participated in every event in Formula one history, having won 23% of these races, with more race wins, fastest laps, pole positions and championships than any other marque. Formula One is the world’s most expensive sport by a fair margin – fielding a vaguely competitive car costs half a billion dollars a year, and several teams have spent a billion dollars in a year and still been embarrassed by the speed of Ferrari. Formula One is also the world’s most watched sporting event and the resultant brand recognition is enormous. Ferrari does not advertise but its marketing department is fittingly innovative in showcasing and developing the brand in many ways with the recent examples including a Ferrari theme park for grown ups in Abu Dhabi, the worldwide Tour of Ferrari, and dressing up a series of the world’s showcase buildings, including the world’s tallest building, Taipei’s 508 metre 101 Tower. The anniversary celebrations have also spawned one of the world’s most outstanding adverts, not from Ferrari, but from its long-standing Formula One fuel partner Shell. Costing US$3.9 million, the two minute longform commercial involves a cavalcade of Ferrari’s most famous race cars driving flat-out through the streets Rome, Monaco, Rio, New York and Hong Kong and is yet another example of Antione Bardou-Jacquet’s astonishing talent. He was previously best known for the Honda “Cog” commercial. The commercial can be seen here – warn the neighbours, then turn up the speakers very loud for a wonderful experience.
There has been a bit written about the advert being the most expensive advert in history but they weren’t even close – that title goes to Nicole Kidman’s three minute Chanel commercial which cost US$35 million – Kidman’s fee alone was more than the entire Shell commercial budget.
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
