12-Mar-07
Veteran Shell marketer Raoul Pinnell is retiring at the end of the month after ten years with the oil giant.
Pinnell, who is chairman of Shell Brands International, says he will return to the UK from Switzerland and concentrate on a number of non-executive roles.
Shell moved Pinnell, who was previously vice-president of global marketing and communications, to his current role three years ago when it set up Shell Brands International to oversee its global brands and trademarks (MW May 6, 2004).
Pinnell, a former marketer at Heinz, Nestle and Prudential, joined Shell from NatWest in 1997. He introduced a “customer data driven” approach to marketing and consolidated Shell’s global advertising from 35 agencies into JWT during his time at the company.
Pinnell is well known in marketing circles and last year he was part of the three-man committee that drew up a shortlist of candidates to replace Malcolm Earnshaw as the director-general of the Incorporated Society of British Advertisers. Former Coca-Cola and Guinness marketer Mike Hughes was eventually appointed to the role.
Author:Robert Lester
Publisher:Marketing Week
Date:12-Mar-07

















Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.














IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS:


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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.

























































