By James Quilter
LONDON – Shell is to seal off the City of London and turn it into a mini Grand Prix-style racing circuit, as part of the filming of an ad highlighting its partnership with the Ferrari Formula One team.
The TV execution, whose production cost £2m, making it the most expensive ad ever, will promote Shell’s high-performance V-Power fuel. It is intended to support Shell’s positioning as the most innovative fuel brand.
The ad will feature Ferrari F1 cars racing through some of the world’s most famous cities, including New York and Sydney.
The London leg of the ad, being created by JWT London, will be shot on 17 February, with the execution set to air globally in March.
Ferrari F1 test-drivers will be used to race the cars in all the cities except for the final straight in Sydney. A Ferrari enthusiast and owner of one of the marque’s recent F1 cars will drive the final leg.
The Ferrari activity follows last June’s “Made to move” campaign. The multimillion-pound global campaign was the first advertising to be run by Shell since the launch of Optimax in 2001.
The most expensive ad to date is widely acknowledged to be British Airways’ “face” ad from 1989.
23 Jan 2007
This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
