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The Guardian: Shell suits

Liz Ford
Saturday February 11, 2006
Students and graduates from across Europe have decided that oil giant Shell has the X factor – at least when it comes to the recruitment section of the multinational's website.
A poll conducted by the Swedish communications company Potential Park voted it the best corporate careers website for its ease of use, advice and an online application form that didn't cause too much frustration. Shell, which was ranked 11th in last year's survey of more than 4,000 students and recent graduates from 12 European countries, pushed 2005's top dog, ABB, into second place, followed by UBS, Siemens and Procter & Gamble. Intel and AstraZeneca made it into the top 30 for the first time this year. The key to successfully selling your company to graduates online is following this simple formula: information x time management x feedback/interactivity x design + wow factor. Easy, really.

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