Brand Republic: Shell appoints Proximity London to lubricants account: “Proximity London was appointed as Shell’s global agency for point of sale and promotions in December 2002.
By Jules Grant
Posted 3 Oct 04
LONDON – Shell has appointed Proximity London as the global marketing agency for its industrial lubricants business following a three-way pitch.
The appointment includes marketing, sales collateral, online activity and corporate literature. Proximity London will be creating marketing material for global use, with regional clients implementing the work locally.
Shell has made this appointment at a time when it is rationalising its product range and the way it markets its industrial lubricants.
Amanda Glaser, global marketing communications process manager at Shell, said: “We found Proximity’s proposals and recommended solutions extremely relevant and very well thought out — we’re looking forward to working with it on this project.”
Proximity London was appointed as Shell’s global agency for point of sale and promotions in December 2002. It has also worked for Shell as a digital agency since 2000.
http://www.brandrepublic.com/dmbulletin/daily_news_story.cfm?articleID=223793&Origin=DM03102004
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Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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