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Incentive Today: Shell fails to block agency’s legal action

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Incentive Today

Shell fails to block agency’s legal action

January 1995

Shell, it has been claimed, has failed to block a legal action mounted against it by one of its sales promotions agencies, writes Jonathan Bracey-Gibbon. The claim was made by sales promotion agency, Don Marketing, which has issued a writ against Shell for an estimated £350,000 for allegedly using its ideas in promotions worth £lOm without permission, and in some cases, payment.

Don Marketing has alleged that, having presented Shell with a brief called Hollywood Collection, Shell went ahead with the same idea under another name, ‘Now Showing’.

The company, which devised Make Money, has also received a substantial sum in settlement after it issued a writ in April over the re-use of Make Money. The writ also mentions other actions taken by Don against Shell in a working relationship that has lasted 13 years. The claim refers directly to Shell’s former promotions manager, Andrew Lazenby, who was transferred to Shell in The Hague earlier this year and is for £50,000 for loss of concept fee and a further £150,000 for commission lost on the cost of printed materials.

There is due to be a further hearing next month, on 17 February. Shell has said that the hearings so far were part of the ordinary legal proceedings, a further date for which has yet to be confirmed.

‘At this stage it is in the hands of legal experts and as such we cannot comment,’ said a Shell spokesperson.

It is understood that another agency has confirmed to Don Marketing that it too had encountered similar problems with Shell’s promotions department.

Incentive Today January 1995

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