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Shell V-Power NiTRO+ ignites memories of past Shell wonder fuel debacles

Screen Shot 2015-04-13 at 16.04.38I remember the launch of another wonder fuel by Shell in 1986, “Formula Shell”, based on new technology and with a scientific image deliberately conjured up by Shell. There was only one small problem. The new wonder fuel ruined many car engines and it did so on an international basis.

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COMMENT RECEIVED FROM A REGULAR CONTRIBUTOR… John, You have omitted to mention the details of the magic ingredient in “Formula Shell” that improved combustion and destroyed engines. It was nothing other than the chemical NaCl or Sodium Chloride, perhaps better known as common salt….

By John Donovan 

In a fanfare of pr, marketing, promotions and advertising hype, Shell has introduced another new wonder fuel in the USA. 

This time round, the new fuel is called Shell V-Power NiTRO+. 

THE HYPE

The major oil company said the fuel, which replaces its V-Power premium gasoline in the United States, is its “most technically advanced premium” fuel, formulated to protect engines from wear, corrosion and carbon-deposit buildup.

“New Shell V-Power Nitro+ Premium Gasoline isn’t just a breakthrough for Shell; it’s an industry breakthrough in fuels technology,” said Elen Phillips, vice president of Shell Americas fuels sales and marketing. read more

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