On 25 January 2008, Carl Mortished, World Business Editor of The Times newspaper wrote an article headlined: Shell chief fears oil shortage in seven years in which he described the site as an independent website that monitors the company.
Prospect Magazine
What the news media says about the website that’s cost Shell billions
What the news media says about the website which has cost Shell billions
In July 2007, the One World Trust, an independent research organisation associated with the UK Houses of Parliament and the United Nations, said in an "Accountability in Action" newsletter: "As The Royal Dutch Shell plc website shows, a gripe site can have a profound impact on global organisations". The newsletter went on to say: "The site has not only cost Shell billions of dollars in Russia... "even Shell insiders unhappy with the company use it".