Royal Dutch Shell Group .com Rotating Header Image

Promotional Game

Shell launches Star Trek scratchcard game

Sales Promotion Magazine March 1991

Shell launches Star Trek scratchcard game

In the wake ‘of Collect & Select, Shell has launched a new scratch card promotion under the banner ‘Star Trek – The Game’. The company claims that its research has shown the popularity of this medium with its instant benefits over long term catalogue promotions.

The Star Trek theme was chosen for its broad appeal and the promotion will also coincide with the 25th anniversary of the television series.

The competition offers over £1.5m in prizes along with family holidays in California and the chance to appear with the Star Trek 
cast at Universal Studios. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.

SUPER MARKETING: Cinzano roulette could set a trend

ARTICLE ADDED TO OUR ONLINE ARCHIVE

SUPER MARKETING: Cinzano roulette could set a trend

October 14, 1983

Picture Caption: The Cinzano Roulette logo.

CINZANO may have set a trend for the drinks industry with its scratch off roulette competition printed on a label.

Bottles featuring the £100,000 instant roulette are now appearing on shelves. “There is great potential for such promotions in the drinks industry,” says John Chambers, managing director of Don Marketing, the scratch card company which put the idea of sales promotion agency CBH and Partners into action. read more

This website and sisters royaldutchshellplc.com, shellnazihistory.com, royaldutchshell.website, johndonovan.website, and shellnews.net, are owned by John Donovan. There is also a Wikipedia segment.