Ad (a) must not appear again in its current form. Ad (b) must not be broadcast again in its current form. We told Shell to ensure that they held adequate substantiation for their advertising claims in future.
Shell UK Ltd
Shell Centre
London
SE1 7NA
Date:
19 October 2011
Media:
Radio, Direct mail
Sector:
BusinessNumber of complaints:
3
Complaint Ref:
A11-154707
A direct mailing and a radio ad for fuel:
a. The direct mailing, sent in early March 2011, was headed “Our scientists have developed a regular fuel to help you save”. Further text stated “The scientists at Shell are committed to creating fuels that improve your fuel economy. Their latest fuels – Shell FuelSave Unleaded and Diesel – are designed to help you save fuel and money. These advanced fuels each have a special formula enriched with a Shell Efficiency Improver combined with a special detergent package – designed to improve your fuel economy from the very first fill. And of course you’ll collect one point for every litre you buy”. Next to the text was an image of a man dressed in a lab coat holding a full 1 litre measuring glass, with text on it that stated “SAVE UP TO 1 LITRE PER TANK* AT NO EXTRA COST”.
Royal Dutch Shell conspired directly with Hitler, financed the Nazi Party, was anti-Semitic and sold out its own Dutch Jewish employees to the Nazis. Shell had a close relationship with the Nazis during and after the reign of Sir Henri Deterding, an ardent Nazi, and the founder and decades long leader of the Royal Dutch Shell Group. His burial ceremony, which had all the trappings of a state funeral, was held at his private estate in Mecklenburg, Germany. The spectacle (photographs below) included a funeral procession led by a horse drawn funeral hearse with senior Nazis officials and senior Royal Dutch Shell directors in attendance, Nazi salutes at the graveside, swastika banners on display and wreaths and personal tributes from Adolf Hitler and Reichsmarschall, Hermann Goring. Deterding was an honored associate and supporter of Hitler and a personal friend of Goring.
Deterding was the guest of Hitler during a four day summit meeting at Berchtesgaden. Sir Henri and Hitler both had ambitions on Russian oil fields. Only an honored personal guest would be rewarded with a private four day meeting at Hitler’s mountain top retreat.
IN JULY 2007, MR BILL CAMPBELL (ABOVE, A RETIRED GROUP AUDITOR OF SHELL INTERNATIONAL SENT AN EMAIL TO EVERY UK MP AND MEMBER OF THE HOUSE OF LORDS: 
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A head-cut image of Alfred Donovan (now deceased) appears courtesy of The Wall Street Journal.
